Apple-Microsoft Advertising Détente

Microsoft and Apple seem to be willing to give implicit nods to one another’s products in their advertising.

Apple’s MobileMe service, whose launch coincided with the iPhone 3G, billed itself on the Apple website as “Exchange for the rest of us,” referring to Microsoft’s Exchange Server.  It seems to have recently cleansed its marketing copy of such phrases.

As pointed out on Boing Boing Gadgets, the homepage for Microsoft Office currently contains a picture of a nice shiny Mac notebook runnining Office.

Just a weird pair of weird marketing choices coming around the same time coincidentially, or is this the beginning of an Apple-Microsoft détente?


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